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Matthew's Marketing Blog

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The Marketing Wisdom of Bill Watterson

Life Lessons from Bill Watterson As the 2016 graduation season comes to a close, it seems appropriate to revisit what is arguably one of the best commencement addresses given in recent history. The event was the 1990 Kenyon College graduation and the speaker was the...

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10 Things Marketing Leaders Need To Know Now

I recently read a blog post from sales trainer Anthony Iannario titled "Take One Little Action Right Now."  The post is a great read for sales and marketing people (really anyone) because it confronts the fear of prospecting and taking action on painful but necessary...

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What is the Best Advice You Ever Received?

[et_pb_row] Receiving advice can be a tricky thing. There is an old saying about it that I won't repeat here, but suffice it to say, there is no shortage of it.  Perhaps it is the abundance of advice that makes receiving real wisdom from someone so special.  If we are...

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What is Integrated Marketing Communications?

[et_pb_row] Integrated Marketing Communications is about having consistent brand messaging across both traditional and non-traditional marketing channels; each method is designed to complement and reinforce the other. In the world of marketing communications, there...

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My First 14 Days with the iWatch–A Review

Before I begin, I have a disclaimer to offer... Almost without exception, I am a passionate advocate for Apple products.  Starting with the iconic "1000 songs in my pocket" iPod, and progressing through multiple Macs, iPhones, iPads and Apple TV's, I would count...

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